You want to create an income you own. Call it a business if you want.
So you need to create a business plan, hire employees, lease office space, print business cards and join the Chamber of Commerce. Right?
The first thing you need to do is start your business in one week.
The second thing you need to do is prove that you're solving a real problem by having people pay you actual money. If people won't pay you, the problem is not important enough.
You must have income, or else you don't have a business.
We call this a money milestone. Your first money milestone is $100 per month.
It's not a lot, but it can help. Put that money towards a monthly bill, pay down student loans or save it in an HSA account. Or reinvest it to make your business better.
Here's how to get to one hundred dollars a month.
$100 a Month: Breaking Down the Numbers
One hundred dollars a month should be easy, right?
Well, it depends on a few things:
- The type of product or service you're offering
- How much that offer costs
- How much time it takes to create
- How much time it takes to deliver/provide
- Whether it's a recurring payment or one-off purchase
There is no right or wrong answer for each of these factors. You just need to understand what it takes to reach your money milestone.
Here's a chart breaking down the numbers to get to one hundred dollars a month:
# Sold for $100/mo
Report / guide
Consulting / coaching call
Online course sale
You might think creating for a very broad audience (report/guide/app) is the way to go. Shouldn't you try to appeal to as many people as possible?
Creating a report or guide may be easy. But the perceived value is low. Obviously.
You may think "It's only $1. It's so cheap why would someone NOT buy it?"
Nowadays people want to know they will get value before they pull out their credit card. A $4 app has to look REALLY good.
A $1 report or guide on a broad topic? That just seems scammy and cheap.
This is the biggest mistake I see with new entrepreneurs just starting out. By trying to appeal to everyone, they attract no one.
The Riches are in the Niches
Ok, I really hate that term. But it is true.
It's counterintuitive, but when starting out you want to be as specific as possible. Trust me on this.
Provide a very specific outcome/result for a very specific person/problem/desire.
Doing this let's you:
- Become the go-to expert in solving one problem
- Market your offer efficiently by eliminating random people
- Attract raving fans who connect with you and your offer
- Charge more by raising the perceived value
It makes sense. If you do one specific thing repeatedly, you get better at it. That's called practice. And people want to know the thing they are buying not only solves their problem, but is made for them.
An example of niche-ing down:
Say you have an online course business. You're now making money and looking for a CPA to help with your accounting.
Which CPA firm would you prefer?
- "We do tax returns for individuals and businesses."
- "We help online business owners keep track of their finances so they can scale."
You would pick #2, of course.
Why? The accounting principles are exactly the same. It's because the second choice spoke to you. You can say "Oh, that's me!" and be immediately interested.
That's what you want in your offer: High perceived value and targeted at a specific customer or problem.
Start at $50 or Above
I would avoid trying to sell anything cheap to a broad audience.
That rules out the report/guide for a dollar. And the $4 phone app.
Start with selling a product or service that you offer at $50 or above. You'll hit the one hundred dollars a month quicker. Then use your momentum to keep going.
If you only need to sell two offers, it will free up time. Use that time to test your offer that converts (OTC) so you can charge even more.
What can you offer for $50 and above?
This would be things like an online course, coaching call or business consultation. You could start a blog to generate advertising or affiliate income too. But that will take a longer.
With an online course, there will be some prep time and tweaking when you start. Plan on two months to get it set up.
With coaching or consulting, you can have an offer ready in 30 days. Easily.
Don't let the prep time scare you. It will be worth it in the long run. Having an income you own is amazing.
Stay away from low-priced, low value products and you'll be well on your way to business success. And more money milestones.
Now It's Your Turn
Are you ready to get started on your $50 and above offer?
There's no time like the present. Imagine five years from now having a $10,000 a month small business that you own and control.
It all starts with your first money milestone: One hundred dollars a month.
Leave questions or comments below!